Who Put This Truth Inside Me?

Feeling testifies to conscious experience, but not to the truth of what we feel. Between pixels, algorithms, and narratives, who participates in shaping our Being?

Have You Ever Believed Something Because Everyone Else Did?

Imagine receiving a video on your phone.

Someone speaks with conviction. The music evokes emotion. Thousands of comments confirm the same story.

You feel something.

Perhaps outrage, hope, fear, or a sense of belonging.

Now imagine encountering that message again tomorrow. Then on another account. Your friends begin repeating it.

The story becomes familiar.

At some point, you realize you can already defend it.

But I want to ask you a question:

At what moment did what we feel become interpreted as proof of what is true?

This question is not intended to diminish the value of your emotions.

Quite the opposite.

I want to investigate with you how they participate in our existence and how we can learn to perceive differently.

Feeling Testifies to Consciousness, but Not to Truth

When you feel fear, that fear participates in your conscious experience.

When you feel joy, that joy is experienced within your Body-Territory.

In the philosophical framework we are developing at BrainLatam, feeling bears witness to the experience of Being.

But we can feel something intensely based on a mistaken interpretation.

Imagine waking up frightened after a dream.

Your heart races. Your breathing changes. The emotion is real.

Yet the event you dreamed about may never have happened outside that experience.

Feeling testifies to conscious experience; it does not, by itself, establish the truth of the narrative accompanying it.

This distinction can open up extraordinary freedom.

We can recognize our emotions, welcome them, and investigate the events we believe explain them.

Our Perception Is Already a Selection of Reality

Look around you.

You perceive colors, shapes, sounds, and movements.

Your sensory organs transduce stimuli. Your nervous system participates in processes that integrate experiences, memories, and expectations.

While you read these words, countless events continue to unfold beyond your focal attention.

Some stimuli may already participate in your perceptual configuration without occupying the center of your attention.

At BrainLatam, we investigate the Body-Territory as an integrated unit of this experience.

The world contains far more relationships and events than we can perceive simultaneously.

Our perception, therefore, constitutes a situated selection of reality.

And this selection can be expanded.

Every learning experience offers new ways of recognizing what was already happening.

The Screen Presents a Selection Within a Selection

Now look at your phone.

A camera selected a frame.

Someone decided when to record, where to cut, which words to add, and which images to present.

Digital systems transformed information into signals reproduced through pixels.

Your eyes receive light. Your organism performs sensory transduction.

You experience a representation of reality produced through earlier choices.

The screen presents a technological selection that we perceive through our own perceptual selection: a selection within a selection.

That image may inform, teach, and move us emotionally.

It may also omit context, combine unrelated events, or create a convincing illusion.

That is why trusting sources means investigating their origins, methods, evidence, and whether their claims can be independently checked.

Why Did That Information Appear on Your Screen?

Imagine two young people opening the same social media platform.

One encounters videos about astronomy. The other receives content about a particular conflict or celebrity.

Both inhabit the same planet.

Yet they receive different selections of events.

Platforms may use interaction histories, content characteristics, and other signals to organize recommendations.

Their commercial objectives often include keeping users engaged, increasing interactions, and creating advertising opportunities.

Your attention has economic value.

And what appears repeatedly can influence the range of questions available to you.

We are mass-conditioned by choices we never had.

Now imagine also discovering the content that never reached your screen.

How many new ways of interpreting the world might emerge?

Repetition Can Make Something Seem True

Do you know a song that initially sounded strange?

After hearing it several times, you began singing along without even noticing.

Our organism also learns through repetition.

In psychology, the illusory truth effect describes the tendency for certain repeated statements to seem more truthful because they become familiar.

This does not mean that every repetition produces belief or that learning through repetition is harmful.

Repetition can help us remember accurate knowledge.

The challenge arises when familiarity takes the place of verification.

A narrative repeated by a group may also encourage social conformity.

Perhaps you agree because you want to continue belonging.

And perhaps you begin interpreting collective agreement as proof.

Many people repeating something does not, by itself, make that statement true.

Games Also Teach Us Ways of Being

Imagine playing a game with your friends.

You learn rules, experiment with strategies, cooperate, compete, and find solutions.

Your body participates emotionally in every challenge.

Games can develop valuable knowledge, skills, and relationships.

They also present worlds organized through designers' choices: rewards, penalties, available actions, and objectives.

You learn what works within that system.

Now imagine automatically transferring those rules to other experiences.

Does what helps you win a match also help you understand a friendship, a community, or a territory?

We can learn from games while investigating the limits of their representations.

The lived world offers possibilities that no system of rules can fully anticipate.

Schools and Institutions Also Select Narratives

Think about the first time someone explained the meaning of an important word to you.

Freedom. Science. State. Justice. Religion.

You learned within a culture, a language, and a history.

Teachers, families, institutions, and communities participate in transmitting knowledge.

This process can expand our possibilities of Being.

It also involves choices about what will be taught, investigated, and valued.

We can respect our teachers and ancestors while learning to formulate different questions.

At BrainLatam, we propose:

We can respect our ancestors without reducing our Being to the limits of what they were able to perceive.

Education can provide knowledge while simultaneously expanding the learner's autonomy.

The Man of Wood and Conformity

Do you remember the Man of Wood?

He learned by imitating gestures, beliefs, and narratives.

He found security and recognition within a semantic-affective local optimum.

Now imagine his social media feed continuously presenting messages similar to those he already believes.

Every repetition strengthens familiarity.

Every expression of collective approval offers belonging.

Our Man of Wood may transform this experience into blind faith, carrying out the narrative as a rigid part of his identity.

The follower has ceased to Be.

But another possibility exists.

He can encounter different experiences, explore new questions, and transform his interpretations.

His sense of belonging can continue participating in the learning process.

The Atlantic Forest Had No Screen Choosing My Path

I entered the Atlantic Forest barefoot, wearing only shorts.

As I stepped off the trail, I encountered roots, leaves, and tangled branches.

I needed to protect my skin while preserving the vegetation.

At times, I crawled.

My hands found support. My feet recognized the terrain.

Every movement revealed another possibility.

There, I intensely experienced a principle:

Perceive what is possible.

No screen had previously selected all those paths for me.

My Body-Territory was learning as it moved in relation to the biome.

Now imagine applying that experience to navigating digital information.

We can explore other sources, recognize new interpretations, and discover paths we had not previously perceived.

Personalissima AI: Data Can Return to Those Who Produce It

Imagine an artificial intelligence that presents information alongside its sources.

You ask why you received a particular recommendation.

It helps you compare evidence, recognize disagreements, and identify missing information.

You can challenge conclusions and participate in decisions.

This is one possibility we investigate through BrainLatam's proposal for Personalissima AI.

It would serve as an interface connected to the Body-Territory, helping each person understand and participate in the data flows surrounding them, with appropriate rights protections and governance.

Within our framework, the Body-Territory constitutes the smallest and indivisible unit of the State.

Citizen Drex and Biome Income are part of this investigation into autonomy, economic participation, and the conditions sustaining life.

Technology can expand our capacity for interpretation.

Deciding who we can Be still requires our participation.

Jiwasa: Learning With Others Without Surrendering Our Being

At BrainLatam, we investigate Jiwasa as shared agency.

Imagine talking with someone who interprets the same event differently.

You share experiences, ask questions, investigate, and learn.

Perhaps you both discover possibilities you had not previously perceived.

This is where we connect with our extended interpretation of Yãy hã mĩy:

Imitate Being to transcend one's own Being.

We can learn from others while continuing to construct our own perception.

Now return to the video that opened our conversation.

You may still feel the emotion it awakened.

You can also investigate its origins, explore other sources, and transform what you understood.

We are heirs to the past, participants in the present, and jointly responsible for the futures we make possible for the next Body-Territories.

To feel is to participate in the experience of Being. To investigate is to expand the possibilities of understanding. To learn is to become capable of perceiving differently.

And now the question belongs to you:

If our perception is already a selection of reality, who is choosing the selections that reach us—and how can we participate in those choices while continuing to transcend our own Being?

Commented Scientific and Cultural References

Cetic.br / NIC.br / CGI.br (2026). TIC Kids Online Brazil 2025.
https://obia.nic.br/tic-kids-online-brasil-2025

A Brazilian study examining internet access, usage patterns, opportunities, and risks among children and adolescents aged 9–17. This edition includes indicators related to generative AI, contributing to discussions about autonomy, information, learning, and digital rights.

Cetic.br / NIC.br / CGI.br (2025). Survey on Internet Use by Children and Adolescents in Brazil — TIC Kids Online Brazil 2024.
https://nic.br/publicacao/pesquisa-sobre-o-uso-da-internet-por-criancas-e-adolescentes-no-brasil-tic-kids-online-brasil-2024/

Provides data and analyses on digital platforms, online games, child protection, and digital education, offering a Brazilian perspective on the informational environments young people experience.

UNESCO, drawing on educational experience in Colombia (2024). UNESCO Media and Information Literacy Curricula Piloted in Colombian Classrooms.
https://www.unesco.org/en/articles/unesco-media-and-information-literacy-curricula-piloted-colombian-classrooms

Describes a media literacy initiative conducted in Colombian schools and educational institutions, promoting critical evaluation of sources and students' active participation in understanding information.

UNESCO / International Institute for Educational Planning, Latin America Office. Educational Planning and Digital Technologies in Latin America.
https://www.iiep.unesco.org/pt/publication/planejamento-educacional-e-tecnologias-digitais-na-america-latina

Discusses educational policies, digital inclusion, and the role of education in knowledge production and civic participation.

Mattavelli, S.; Béna, J.; Corneille, O.; Unkelbach, C. (2024). People underestimate the influence of repetition on truth judgments. Cognition, 242, 105651.
https://doi.org/10.1016/j.cognition.2023.105651

An additional international reference investigating experimentally how repetition influences truth judgments, providing evidence for the illusory truth effect.

UNESCO (2023). Guidelines for the Governance of Digital Platforms.
https://unesdoc.unesco.org/ark:/48223/pf0000387560

Discusses transparency, human rights, access to information, and platform responsibilities, including the effects of engagement- and attention-driven business models.

BrainLatam (2026). Jiwasa — Belonging Without Remaining in the Same Position.
https://www.brainlatam.com/blog/jiwasa-pertencer-sem-permanecer-na-mesma-posicao-8663

Develops BrainLatam's proposal for shared agency, preserving the uniqueness of each Body-Territory in its relationships with narratives and institutions.

BrainLatam (2025). Yãy hã mĩy — Imitating Being to Transcend One's Own Being.
https://www.brainlatam.com/blog/yay-ha-m-y-imitar-se-ser-para-transcender-se-ser-6714

Presents an extended philosophical interpretation of learning, imitation, and the possibility of transforming one's experience of Being.

BRAINLATAM · W43/2026 · THE THREE-BODY PROBLEM